Telling a Story

2015 is shaping up to be a big year.  My brand has come a long way from what it was, I am learning how to design service maps, I am embracing my inner service designer / photographer, I’ve graduated from SCAD, and I am happy to say I am finally understanding how to tell a story without using my hands… as much. 

This website is my first of many steps towards building a platform that I can use to show my range of skills. Its time to let them speak for me when I’m not around.

Developing an Idea

Starting with my old logo (top left) I had something to build upon. Inspired by the flat logos that made the 40s and 50s brands iconic (thanks to Raymond Loewy) and others, my path of “W”s lead me to developing an anagram styled three bars.  

Representing my initials, W. T. W. III, the final logo turned into a stencil-like tread that would help set me apart from other logos.  

Branding Spread for web Spring 2015Branding Spread for web Spring 2015

Its hard to stick out sometimes, but I never had that problem.

Since the fall of 2014, I knew that I had to renovate my platform. Starting in winter, I researched designer portfolios, and by the spring of 2015 I had accomplished so much. My brand became something that truly represented me. Thinking about ways to describe myself I realized that my habit of sticking out was a good thing, and that developed the final idea above. Representing a little flag, I know my ribbon will leave my mark where ever I go.